Polish brands go global

Foreign expansion is both the manifestation of an appetite for risk and a business necessity. The domestic market is too small for many Polish companies to grow so they are taking their products abroad where they are having more and more success. These companies include some of the most active clothing and footwear retailers, including CCC, LPP, Kazar, Wojas and Coccodrillo. Today these companies have invaded countries on nearly every continent, including Europe, Asia and Africa. Global expansion represents an opportunity for Polish companies to develop. But it also creates a number of challenges. A debut a year In mid-August this year, Polish clothing manufacturer LPP officially opened its first Reserved store, which is its flagship brand, in Tel Aviv. The company is currently one of the fastest growing fashion retailers and manages five brands: House, Reserved, Cropp, Mohito and Sinsay. LPP first ventured abroad in 2002, when it appeared in the Czech Republic, Russia, Hungary and L