In the end, healthy financial results, which all companies strive to achieve, are entirely dependent on their employees and the hours of work that they put in when coordinated the right way. The physical and psychological health of a team cannot be measured by any reduction in sick leave. This is something that needs to be creatively nurtured to achieve the desired levels of productivity. But this is all just a list of truisms, isn’t it? That feeling of having a common goal, of a corporate culture (an idea eagerly embraced by some, but mocked by others) that encourages employees to identify with the company. However, defining the firm as a community or a family, has evolved from tools intended to make both the boss and the employee seem more human, into a rather powerful method of manipulation. The ‘do it for the family’ argument can put a non-assertive employee into an intolerable bind. A family member would never refuse to stay an hour longer in the office or to res