Come in your own comfortable shoes

The first signs that some air was being let out of the business regimen became evident a few years ago, when ties fell out of favour and many of the boys who wore them finally allowed themselves to breathe more freely. The next phase in the relaxing of conventions was when jeans came back in, even though not long before that time the boss of at least one of the big consultancies would have given you a solid reprimand for wearing them – even on a so-called ‘casual Friday’. As it happened, such prohibitions on clothing naturally stimulated employees to be more creative and to scour hundreds of stores and web portals for trousers that looked like denims but would not evoke the ire of their superiors. Despite all this, it was not so long ago that the first signs of the jeans revolution emerged, and this was clearly triggered by the pandemic. Just six months ago at Expo Real in Munich – a fair everyone used to consider to be professionally formal and even painfully s