From words to actions

Developing a sustainable development strategy often requires months of analysis and teamwork. But how is such a strategy created, what should be prioritised, and how can companies prepare to meet current and future challenges related to sustainable development and non-financial reporting? Creating a sustainable development strategy should involve experts, including external partners, to incorporate diverse perspectives and address stakeholders’ needs. The first step is to identify the areas most in need of change and actions that can deliver quick and tangible results. Ultimately, the strategy should set clear goals, such as aligning with the UN’s Sustainable Development Goals (SDGs). Transparency as the foundation of action One of the key aspects of a sustainable development strategy is transparency. Trust and brand credibility are built through openness and honesty, both in reporting and in the day-to-day communication of actions. Transparency should become a daily