Art for business’s sake

You shouldn’t be surprised by the artwork found in different types of buildings. Architecture and art have always been close to each other and the boundaries between the two are often blurred. So it’s hardly strange that developers often turn to art to strengthen the image of their projects. Art becomes an integral part of a development’s prestige. Most often it appears in office space, in luxury residences and hotels, but you can also find the works of famous artists in shopping centres and even logistics parks. Why are such works now being installed in commercial facilities? What are the benefits of art displays for building owners? And how is this trend changing the world of real estate? The art of marketing Installing the work of a known artist in a commercial building is a way to create inspirational space for those who are going to use the space every day. It’s also a way of drawing attention to a given location. The lobby of the Flare residential projec