Streetwise shopping

As the big cities across the CEE region become saturated with shopping centres, customers are starting to miss good old-fashioned high-street shopping. Tenants are hunting for high street locations, waiting for their big come-back. But it’s easier said than done.  Mladen Petrov The opening of the Złote Tarasy shopping centre in 2007 arguably marks the end of big mall developments in the Polish capital for the next few years. While investors can see no more room for growth in this segment – and not only in the capital, but also in the larger Polish cities – retail chains are looking with optimism at the prospect of the re-emergence of high street shopping. Reality bitesHowever, there is one question that needs to be answered first: “Is there anything like a proper high street in any of the largest Polish cities?” In most cases the answer would seem to be “not really”. In Warsaw, there is only pl. Trzech Krzyży that could be described as a high street. The potential