Romania Froo Froo! Żabka Group starts operations in Romania
Retail & leisureschedule 13 June 2024
The name of the chain is different in Poland and Romania, but the branding and character of the brand has remained the same
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The Żabka Group has opened its first shops in Romania. Over the past month, five outlets under the Froo banner have opened in Bucharest.
Froo is a new brand within the group's ecosystem on the European market. The group, which owns, among others, the chain of over 10,000 Żabka shops in Poland and Maczfit, a diet catering company, joined forces with DRIM Daniel Distributie in February this year, taking a majority stake in the FMCG distributor in Romania. Froo are modern convenience stores equivalent to the Żabka shops operating in Poland.
The first shop under the Żabka brand was established in 1998. In entering the Romanian ma
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