How hotel brands are responding to the changing needs of their customers

An app that allows you to order room service by tapping an emoji, a hotel lobby that resembles a co-working office, a bar that serves regional beers, and spaces for the local community – These are just some of the new amenities that have been introduced by hotels of which a growing number are now being modernised. The reason is that growing customer expectations are pushing both operators and owners to create hotel brands that provide a unique experience. As a result of changes around the world in who hotel guests are as well as the evolution of (or even the revolution in) their expectations, the traditional categorisation of hotels based on stars is being gradually replaced with different segments including budget, business, lifestyle and luxury hotels. The growing middle class in both Poland and around the world consists, above all, of increasingly savvy consumers who are looking for a unique and authentic experience that matches their individuality. For guests, spacious roo