Smart and safe
Sustainable development is the new buzzword in real estate circles. But is this merely the flavour of the month, or something much more substantial? Orco Property Group is currently developing 2 major projects in Poland that could claim to be sustainable. ‘Eurobuild Poland’ caught up with the president and CEO of the company, Jean François Ottz Magda Konstanynowicz, ‘Eurobuild Poland’: In Poland there have been many press conferences and articles about sustainable development, and it seems that wherever I turn my head now I hear something about it. How much do you think is real concern about the environment from developers and how much is just marketing, because it happens to be a really fashionable idea at the moment?Jean-François Ott, president and CEO of Orco Property Group: There’s nothing wrong with fashion in itself. If democracy is in fashion it doesn’t make democracy a bad thing. The beauty of fashion is that people may go along with
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