Winning them over for good

The struggle for loyal customers     is hotting up between shopping centre owners. Yet another weapon has emerged – a card for regular customers that can be used throughout the entire centreGetting someone to visit a shopping centre once is no real problem, but to get a customer to shop regularly is an entirely different proposition.As Robert Szczepankowski, president of the board of T4B explains: “Over the past few years Poles have begun to appreciate and value shopping centres as the best places to purchase goods. We also like the different promotional campaigns and discounts on offer. But no one really likes carrying several dozen payment cards in his wallet. They are simply inconvenient.”Keep customers togetherThere is a simple solution – one card that can be used in several retail outlets in the same centre. The plastic card offers price reductions and its owner collects points which translate into a substantial bonus. But this kind of loyalty system ha