February is the craziest month of the year, at least where our publication
is concerned. The telephone rings almost non-stop in our journalists'
section, with representatives of numerous firms outdoing themselves in
presenting subjects to be published in our periodical. The sales section
claims an even greater workload, pushing advertisements to the very last
moment prior to closing the issue. All that signifies MIPIM in Cannes is
just around the corner. This most important event on the European real
estate market is giving developers, agents, lawyers, architects, investors
managers and real estate journalists, in a word everyone, a frequently rude
awakening from their January snooze. Though they all are quietly swearing at
the amount of work they face, there is
a general awareness that they can make very much from this state of affairs,
by presenting their offer at the opening of Cannes and then making avail of
the contacts initiated there.
This year's MIPIM is,