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The appearance of Polish stands at international events often causes embarrassment. The November issue of "Eurobuild Poland" published a report on the Expo Real real estate investments fair. It contained the following fragment: "I always wonder who designs and approves the Polish trade fair stands" - we were told by a participant in Expo Real. "They are, by and large, dreary and the decorations relate more to history and folklore than to real estate. I dream about Poland exhibiting at Expo Real or MIPIM and attracting visitors to visit them through smiling exhibitors and an elegant and well supplied bar. It is not enough just to be there. The character of one's presence also means a lot". Other persons we spoke to expressed similar opinions. We even heard that it would be great were a group created to promote Poland's image at large international events. From declaration to action The person who elaborated that idea was Sven von der Heyden, head of the Von