Facelifts sometimes work

To what extent does packaging influence our purchases? A lot, it would seem. Owners of old office buildings are well aware of this and aren't reluctant to splash out on new exteriors and installations. Are they spending their money wisely? Warsaw's secondary office market offers several different products: old office buildings of variable standards, post-industrial buildings adapted for office requirements and converted kamienicas (pre-second world war buildings). Once spruced up, a lot of these buildings might well turn out to be attractive options for tenants who are not too particular about the luxury they work in and who are keen on paying less than USD 15 sqm. That said however, renovated buildings occasionally become home to exclusive shops and prestigious firms. Exploiting the potential "This building has the potential of a well equipped Volkswagen passat and the body of a corroded old lada," says Rafał Kwaczek of King Sturge, about the building on Pro