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Retail centres and factory outlets: on the eve of their first battle?

Factory outlets in Western Europe are successful, because their brand goods sell at prices 30% lower than anywhere else. Will such an opportunity cause Polish retailers to lose customers? We will know the answer to this question at the end of this year, when Factory Outlet in Ursus, Warsaw, is opened by the Spanish company Neinver. At the time of the West's factory outlet boom in the mid-1990s, the first modern retail centres were just starting up in Poland. Whilst Poland's first factory outlet will only open  this year, there are already as many as  77 in the rest of Europe. They are not competition The history of  factory outlets dates back to the beginning of the 20th century. They first appeared in 1915 in the USA as "factory stores" and there are now over 600 such developments in the USA. The English, (then later the Germans and the French), imported the concept to Europe and it is here where the business is most well-developed. &q
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