Western civilisation
HotelsPOLAND Expectations have been exceeded and there is an equally ambitious programme for the next year - this is how the current performance and activities of franchise hotel chain Best Western in Poland could be summarised. The international hotel group from the United States, which opened its first Polish hotel in 1999, has no plans to slow down. The company insists it will continue to influence the further professionalisation of the Polish hotel market.
Ambitious goals"Our plans for 2012 involved signing eight contracts and increasing the total number of hotels in the chain to 20. However, our expansion went beyond this and we finished last year with 12 signed contracts," reveals Gheorghe Marian Cristescu, Best Western's country sales director for Poland. "Some of these hotels will open after some time, as is the case with the Browar Mariacki hotel in Katowice, which is to welcome back guests in 2014 after extensive modernisation work. Best Western Plus Park Chomiąża will also start operating in Q2 2013. We would like to have 30 hotels in our Polish portfolio by the end of 2013, including 25 in operation. This last year has shown us that the number could get bigger," adds Gheorghe Marian Cristescu. One newly signed contract concerns the Galicya hotel in Kraków, which is owned by hotel operator Satoria Group. This is not the first time Best Western has worked with Satoria. Three other hotels of the chain are to be run under franchis
Already have an account? Log in
78% of content remaining
Unlock full access to the edition
PLN
EUR
EurobuildCEE magazine
Access to EurobuildCEE edition online & flipbook
Current edition
Annual subscription
You save 23% when paying annually
Monthly on one device. Annual payment
Monthly on one device. Monthly payment
Choose
Access includes
- Access to EurobuildCEE magazine edition online & flipbook version
Most popular
EurobuildCEE magazine & online subscription
Access to all EurobuildCEE materials
Monthly
Annually
You save 17% when paying annually
Monthly on one device. Annual payment
Monthly on one device. Monthly payment
Choose
Access includes
- Access to EurobuildCEE magazine edition online & flipbook version
- Exclusive news, comments, articles and interviews with the most important market representatives and experts
- Archive containing data and information from the commercial real estate and construction market in Poland and the CEE region, collected over 27 years;
- Eurojobs
- Eurobuild FM
