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Mobile communication, WiFi-based sales support services, IT systems in real estate management and social media were all cited at the ‘Real Estate in the Era of New Media and Technologies’ conference as tools that are having an increasing impact on the real estate sector. This was the first conference on the significance of new IT and media to have been organised by Eurobuild Conferences. Judging by how warmly it was welcomed by those attending, we can expect more
The four panel discussions and four presentations held on February 4th at the Hotel Intercontinental in Warsaw took place in front of a full house – as they say, the new always generates interest. Besides, the discussion concerned issues that have significant implications, such as how the way each of us works could change in the near future. This was the topic of the first presentation by Karolina Strokosz (Regus). She argued convincingly that mobile work systems would lower companies’ demand for office space and thus reduce costs considerably. “Maintaining one desk in Western Europe costs an average of EUR 19,000 per year, but over 55 pct of desks are empty most of the time,” said Karolina Strokosz. She also pointed to the results of surveys, according to which as many as 66 pct of us would agree to the lowering of our salaries in exchange for more flexible working hours and, as a result, would no longer need to get stuck in traffic jams on the way to the offic
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