Survival of the fittest

According to the latest survey by Eurobarometer of Poles taking part in sport, 9 pct are now working out in fitness clubs compared to just 3 pct in 2008. Meanwhile, the EU average has hit 15 pct, up 4 pct on 2008. In Romania and Hungary the rate is 6 pct and Lithuania only manages 2 pct, whereas in the Czech Republic and Slovakia the proportion attending amounts to 17 and 13 pct respectively. Poland, however, falls considerably behind Spain (19 pct), the UK (21 pct) and record-breaking Sweden, where 40 pct of its citizens make use of their local gyms. However, Poland is only behind Turkey when it comes to the fastest growing fitness markets in Europe (based on the number of memberships). Poland is also the second largest market (after Sweden) in terms of the largest number of operators with the most promising revenue growth. And everything points to the fact that these findings, published at the end of 2013 by Deloitte and the European Fitness and Health Association, are not just the s