“What do the poet Julian Tuwim, the pianist Artur Rubinstein, the writer Andrzej Sapkowski and ‘conqueror of the seven summits’ Piotr Pustelnik have in common? The answer is simple for residents of Łódź: they were all born in the city. Łódź, even though it is not the largest nor the richest city in Poland, is a unique centre – and not only because it was home to these extraordinary people,” declared Ewa Andrzejewska, the editor-in-chief of ‘Eurobuild Central & Eastern Europe’, kicking the meeting off. It is a city of elaborate murals, exquisite historic town houses and former red brick factories now converted into lofts, shopping centres and office buildings; it is a place where it is cool to live and hang out in, but also and first of all, one that is worth investing in,” emphasised Marcin Włodarczyk, the director of the Investor Service Office, during the first presentation, ‘Łódź REdiscover’, before simply o