The emperor’s new clothes

Perpetual development The company’s 2014 plan involves the opening of 375 stores of the H&M brand across the world. Summarising the first nine months of this year, Karl-Johan Persson, the president of the board of H&M, underlines this approach and points to more exotic markets as the direction for further expansion. “Our expansion plan for 2014 remains unchanged. In the summer we opened another flagship store on 5th Avenue in New York. A new H&M boutique is to be opened in the Philippines in October, but the Indian debut of the brand, which was supposed to take place in autumn, has been postponed until 2015. Next year we are planning to open shops in South Africa, Peru, Taiwan and Macau,” reveals Mr Persson. But the company is not only investing in territorial development, it is also launching new product subgroups to extend the H&M offer. The H&M Home concept was introduced to Poland last year. In the meantime, the