Wake up and sell the coffee

According to experts on the branded coffee market, the most critical factor for a successful coffee shop is to offer quality coffee in a high footfall location, a rule that is believed to work everywhere. For this reason, being located mostly on busy high streets and in shopping centres, branded coffee shops are one of the first tenant types to be hit by the falling number of non-virtual shoppers that has become increasingly prevalent across a number of Western and Central European markets. According to Experian Footfall, in November 2014, Poland – the largest CEE market – saw a 2.7 pct y-o-y decrease in shopping centre footfall. This has been caused by a variety of factors, including the rise of e-commerce and the ageing of Polish malls. Landlords and large international coffee house operators are acknowledging the trend and are now trying to adjust their leasing and operational strategies accordingly. “We can easily say