Locating the customer

You enter a hotel and you are welcomed by a receptionist who knows your name and says that your room, on the top floor, facing west, just as you like it, is waiting for you. The door opens automatically when you stand in front of it. Inside there is a mini bar containing all your favourite snacks while the bed has two smaller quilts instead of one large one – as you prefer. After a foam bath you go downstairs to the hotel bar, where a barmaid serves your favourite cocktail without a word. And without mint, which you are allergic to. Are these the privileges of a regular client of a five-star hotel? Not necessarily. You could be in this hotel for the very first time. And it does not have to be very luxurious. But only if the hotel has invested in the required tech. Not just towels anymore Hoteliers usually associate RFID (radio-frequency identification) chips with the management of a hotel’s laundry items. The largest chains have not only been putting elegant logos on them