POLAND Auchan Poland has completed the halfway stage of its rebranding of the network of Real hypermarkets it has recently acquired from Metro.
However, the process has not been straightforward. It is possible that some stores might even be closed down, say representatives of the French company. Eight more contracts have been signed by the French group with operators for the rebranding of Real stores in Bydgoszcz, Kraków, Toruń, Janki, Warsaw, Wrocław, Łódź and Szczecin, bringing the process up to the halfway point. “Contracts have now been signed with Atrium, Pradera, IVG, Mayland and Black Rock,” Dorota Patejko, the communications director of Auchan Polska, has informed us. “The negotiations that have ended with the signing of contracts are for stores located in malls belonging to Valad,” she adds. However, some owners of the malls in which Real hypermarkets operate have so far been unwilling to agree to the conditions offered by the French group. “The terms offered by Auchan are unacceptable. Unless they show more flexibility, it will be difficult for us to reach an agreement,” said
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