Ritual TV watching is over now. It will be viewers who will rule the schedules rather than the schedules ruling the viewers – thundered the media experts years ago. Fortunately, they got it slightly wrong. Matches, pre-election debates and disasters – we still want to watch some events together, live and on a good screen. And even if we have something and are able to watch it on demand, we still shuffle our feet impatiently while waiting for it to come on.
The coming to an end of something is always an interesting subject. How much can you talk about the demise of a phenomenon? Architecture, investment market booms, the demand for offices, civilisation. Everything ‘dies’ according to some interview or some more or less credible research, about two times per year on average. Of course, if it actually does make a comeback, this again means fodder for a bestseller or a presentation. The internet and films on demand have genuinely