Empik vs. shopping experience

What’s new? The sales concept that has been prepared envisages not only a new interior design for the shops, but it is mostly intended to combine various forms of selling. “It will be a completely new format, not only in terms of the design, but also a completely new shopping experience for customers. Empik outlets will be equipped with the latest omnichannel technologies that streamline navigation around the store, help find a desired product sought after or order a product that is not in the shop at a given time. In a consumer survey we carried out, nearly 80 pct of customers stated that they come to Empik because they want to do something pleasant. So our goal is to equip our shops with the attributes that will make them even friendlier,” explains Ewa Szmidt-Belcarz, the president of the board of the Empik chain. The company employed the London-based 20.20 consulting company for the project. “Its team has carried out a number of projects that successfully tr