Working out and building up

Gym owners are looking to expand and for low rent space. Poland is the ninth largest European market in terms of the income generated by fitness clubs. This represents a 3 pct share of the European market, which also includes data from Russia and Turkey. The market penetration in Poland amounts to 7.3 pct, but this is still well behind the ‘fittest’ countries in Europe – in Sweden the penetration amounts to 16.7 pct, in the Netherlands 16.4 pct and in Norway 23 pct. “Poland and Turkey are growing thanks to the strong GDP growth and the low penetration levels,” point out the authors of the report. “In Poland there is still a rich tapestry to work with. It is necessary, though, to look for niche markets, such as clubs for senior citizens,” says Przemysław Zawadzki, a manager in the audit department at Deloitte. Shopping centres change tack Poland has 5 out of the 19 biggest clubs in terms of membership numbers. These include: German chain McFi