Branded office buildings

Myhive is the third brand that Immofinanz has introduced following the establishment of Vivo! and Stop Shop for its retail business “Introducing retail brands to the market has worked. The new office brand is part of A strategy the management agreed to a year ago. After analysing our portfolio, we decided that it had to be systemised, as a result we set up Myhive, and also liquidised those assets that weren’t office or retail buildings,” said Magdalena Kowalewska, the country manager operations Poland at Immofinanz. The first building under the Myhive brand in Poland is to be opened in mid-December this year with a total of 20 office buildings under the brand to be opened in the first stage, which should be fully implemented in 2018. These buildings include: Iride 19, Iride 20, S-Park, Metroffice, Viktoria Park in Bucharest; Pankrác House, Vinice in Prague; Greenpoint 7, Haller Gardens, Átrium Park, Thirteen (Globe & Xenter) in Budapest as well as P