Two worlds colliding?

The current market insights available from them have a tangible value, which it is possible to estimate. And this knowledge is not the sort of thing that can be obtained just by browsing the web. This is the view of Piotr Kaszyński, who has announced the entry of US consultancy Cresa into the Polish market. The company exclusively represents tenants – and a topic we also explore on the pages of this issue is that more and more tenants in the retail sector are having to intensify their online presence in order to maintain their sales margins. As the new fashion season begins, we investigate whether it is worth combining these two worlds: the virtual and the tangible, in the form of omnichannel stores in shopping centres. We take a look at the advantages of click & collect services in our article entitled ‘Click bait for buyers’. The online fashion world also has its mundane, real-world aspect – all the clothes, footwear, household appliances and audio & video equipment have to be stored somewhere, after all. The warehouses that are being developed in response to the burgeoning e-commerce segment are often ‘built-to-suit’ for a specific client – but such clients can also become the owners of the facility. This, in a nutshell, is what is known as the ‘built–to-own’ formula. In the article entitled ‘In ascending order’, we find out how keen developers in our part of Europe are on BTO projects – and the extent to which they are already building them.