Under a good sign

Aneta Cichla, ‘Eurobuild Central & Eastern Europe’: What makes the Gemini Park brand stand out on the shopping centre market in Poland? Anna Malcharek, the managing director of Gemini Holding: We have been developing the Gemini Park brand for 10 years. It is a concept that is constantly evolving, setting a new, interesting tone on the market. Our idea, which works well, involves modern, local shopping centres that integrate with towns, are always close to the customer and their shopping needs. Consequently we create ‘handy’ shopping centres where you can shop, eat, use services and have fun e.g. in the cinema or on the playground. When developing them we use detailed research, so we can respond to real market needs. The family nature of the buildings, with a strong emphasis on fashion, means that we address our product range to everyone, regardless of their age or needs. What distinguishes us on the markets we operate on today is the clarity of the product