The third place

Aneta Cichla, ‘Eurobuild Central & Eastern Europe’: The retail market in Bielsko-Biała is saturated. So how do you position Gemini Park against competition? Krzysztof Brączek, the director of Gemini Park Bielsko-Biała: In 2014, after the extension of the building, we changed our marketing strategy and positioning on the local market. For four years we have been functioning as a family shopping centre. Our tenant mix, marketing activities and infrastructure are aimed at families with children. For example, the only Toys'R'Us store in the region operates in our shopping centre. Furthermore, we have a great number of amenities for this group of customers: toilets for children, two rooms for parents with children, the ‘W Deche!" park, a rope park, which was extended this year, and a playroom. We also plan modernisation which will additionally distinguish this aspect of our operations. A trampoline park will be built in this area soon. We will further enlarge the