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The interior world of employer branding

Interior design
Research shows that the way an office looks is the third most important factor in whether a candidate takes up a job offer or if an existing employee decides to stay with any given company. According to The Design Group, interior design has, as a result, become a vital HR tool in the struggle to recruit and keep hold of the best personnel.
Recent studies clearly show that the surroundings where future employees will have to stay for long hours are an important factor when they make the decision to choose an employer. What is of key importance is employer branding (EB) or building the brand and image of an employer. The company’s headquarters needs to send a coherent message about the company’s values ​​and what can be expected when becoming one of its employees. A company’s values, its treatment of its employees, its clients and its mission are all of crucial importance to the most valuable personnel and these factors are important to two particular groups: potential employees and a company’s current staff. It needs to be remembered that an office must be designed to communicate the right message, both internally and externally. Designs that come with a message The office can be seen as a second home where we spend 8–12 hours a day. It is a place that gives you access to a range of sys
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