Hostel takeover

You could hardly describe the hostel sector in Poland as it is now as offering a classic investment product – the market is fragmented, the operators are small companies or even individual people, while the biggest brands can be counted on the fingers of one hand. However, the sector seems to be on the brink of a revolution. The development of the hostel sector across the world is partly the result of the growth of the tourism sector globally. Another key factor has been the coming of age of younger generations (millennials and generations Y and Z), who want to travel for tourist and professional purposes but are still restricted in terms of their budget. The ideal location for them is affordable accommodation with basic additional services and the company of their peers – in other words, a hostel. Queueing up across Europe “All the major international hostel brands are considering entering Poland,” points out Borivoj Vokrinek, a partner in the EMEA strategic