Those who came to the conference had a good opportunity to view the elegant interiors of the brand new Moxy Warsaw Prague hotel within the grounds of the former Koneser vodka distillery in the city’s Praga Północ district. This is a wonderful example of the renovation of a former factory – and, in fact, the first panel discussion focused on the advantages and challenges that come with developing such ‘hotels with a soul’. Janusz Owsiany, the CEO of Stowarzyszenie Monopol Warszawski, compared developing such a hotel to a show, in which each of the details, such as the history, the buildings, the neighbourhood and the cuisine it offers, all play a crucial role. “One important element is that all this local atmosphere, which is always a feature of a Moxy hotel, was already here inside the perimeter walls. We didn’t need to add much to create the feeling we were looking for,” explained Krzysztof Tyszkiewicz, a board member of BBI Development, the