Westfield reinvents togetherness

Anna Korólczyk-Lewandowska ‘Eurobuild CEE’: You have recently introduced your Westfield brand to mainland Europe and the Arkadia centre in Warsaw has now officially become Westfield Arkadia. Why? Arnaud Burlin, managing director for Central Europe, Unibail-Rodamco-Westfield: Yes, following the acquisition of the Westfield Group, Unibail-Rodamco-Westfield has decided to leverage the Westfield brand to take our flagship shopping centres to the next level. Westfield is the only global B2B and B2C brand when it comes to retail, leisure, entertainment and dining destinations. It’s already a signature brand for the most iconic centres, which include Westfield London and Westfield Stratford City in London, Westfield Century City and Westfield UTC in California and Westfield World Trade Center in New York City. The aim of these changes is to reinforce the centres through the value of the Westfield name. By doing so, we can have the best of both worlds: an international bran