Winging to a higher standard

How did you first get involved in Hungarian real estate? And how did you come to set up Wing? Noah Steinberg, the chairman and CEO of Wing and chairman of the supervisory board of Echo Investment: I’ve been working in Hungary for 30 years and I consider it my home. Before I devoted myself to Wing, I studied international politics at Princeton University. Also, I attended the Diplomatic Academy in Vienna, where my closest friend introduced me to my current business partner. Importantly, we have worked together since then, for almost three decades. In hindsight, I saw immense potential in real estate in Hungary. We put enormous effort into setting up Wing and found a way to differentiate ourselves from the competition and ultimately thrive. We have a fantastic team that I am honoured to lead. The result is that today Wing is a major player in the CEE real estate sector. When you bought Echo in 2019, you mentioned that there were a lot of synergies between Echo Investment and W