Exceptional in the new normal

Magda Rachwald, ‘Eurobuild CEE’: We are currently living in very unpredictable times. Is it even possible to devise any kind of long-term strategy for the real estate market in such a situation? Jacek Kostrzewski, the managing director and member of the board of Gleeds Polska: We are living in a world known as ‘the new normal’ or ‘normal 2.0’. Planning ahead is a lot harder now and we need an understanding of the business environment we operate in to come up with a winning strategy – and we have to be prepared to adapt flexibly to the constant changes that the market is going through. At Gleeds, our biggest asset is our people. We depend on them and we are doing everything we can to ensure that there is the right atmosphere in the company for them to combine their career goals with carrying out their work and thus realising their ambitions. The last few years, which have been marked by the pandemic and the war in Ukraine, have shown that even