PL

Waiting for Gucci

Retail & leisure
In comparison to other European countries, such as France, the UK and Germany, Poland has far fewer highly affluent consumers. Even though the economy continues to grow and the purchasing power of the middle classes is rising rapidly, the ranks of the super-wealthy targeted by luxury brands remain somewhat small. Indeed, they are so thin on the ground that there’s little reason for the big fashion houses to open flagship stores here. Nonetheless, the market for premium brands is showing signs of growth
The most prestigious stores in Warsaw can be found in one of two locations. One is around pl. Trzech Krzyży, where a Bvlgari boutique recently opened offering luxury accessories and jewellery. This area includes ul. Mysia, ul. Mokotowska and the Vitkac department store, where Louis Vuitton has a boutique. The others are around pl. Piłsudskiego, which includes the Metropolitan building and one of the city’s most exclusive hotels, Raffles. This building houses Hermes and Brunello Cucinelii stores as well as an Aston Martin showroom. Most luxury brands in Poland operate on a franchise basis or with a partnering store. Top-shelf goods are, of course, available but only with a limited range – and even though the appetite for luxury brands in Warsaw is growing, we are still going to have to wait a while before they appear. Still too early for Chanel and Prada For the moment, there’s no economic justification for opening a flagship store for a premium brand. Again, no
90% of content remaining
Unlock full access to the article
Get 17% discount when you pay annually
Disposable
Access to current material
3 €
One-time payment
Choose
Access includes
  • Access to current material
Monthly
Annually
Subscription
Access to all EurobuildCEE materials
100 €
83 €
You save 17% when paying annually
Monthly on one device. Annual payment
100 €
Monthly on one device. Monthly payment
Choose
Access includes
  • Exclusive news, comments, articles and interviews with the most important market representatives and experts
  • Archive containing data and information from the commercial real estate and construction market in Poland and the CEE region, collected over 27 years;
  • Eurojobs
  • Eurobuild FM
Already have an account? Log in

Categories

Log in

Forgot your password? Reset password

Your order

Your data
Create an access password
The password will allow you to access the materials from any device
Invoicing data
Order summary
Net order
VAT (%)
Gross order
Already have an account? Log in
Payment security is ensured