Economic equals strategic

The popularity of budget hotels is reflected in, for example, the expansion of big chains, which see a chance for profit in such facilities. Budget lines are being developed by, among others, the Orbis/Accor group with its Ibis and Ibis Budget concept; Louvre Hotels with its Campanile and Premiere Classe facilities; InterContinental Hotels Group with its Holiday Inn Express brand; Hilton Worldwide with its Hampton by Hilton as well as the B&B chain. An Ibis and Ibis Budget (formerly known as Etap) complex has opened in Warsaw this year as well as a similar facility in Kraków. The Louvre Group has also opened two hotels in Wrocław, with others planned for Bydgoszcz and Zielona Góra. The French B&B chain of budget hotels already has hotels in Toruń and Warsaw and is planning to launch others in Wrocław and Łódź. Meanwhile, Holiday Inn Express in Wałbrzych welcomed its first guests in June and a similar facility is to be opened in Warsaw later this year. Additionally, Hil