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Turning green wellies into hard cash

Hotels
POLAND Agro brand hotels are a new concept designed to tap into the latent potential of rural Polish areas, by encouraging local entrepreneurs to create facilities for the kind of tourists who enjoy self-catering holidays in the countryside. "Our idea is to encourage investors from rural areas to adapt farms in villages or towns that are attractive for tourists," declares Krzysztof Milski, the president of the Polish Chamber of Hoteliers. This self-governing professional organisation has drawn up a development programme for rural areas and towns of up to 5,000 inhabitants, called the European Agro Hotel Organisation. Agro hotels offer entrepreneurs the chance to join the franchise programme of the Polish Chamber of Hoteliers. The organisation is also inviting tourist organisations and local authorities to cooperate.
Business in the country"The investor will own 100 pct of the hotel, but the Chamber offers them a comprehensive service, from training for beginner hoteliers, analysis and assessment of the location's potential, adjusting the facility's size to the given conditions and the construction of the hotel, as well as legal and economic assistance, marketing support and providing access to centralised on-line booking," explains the president of the Polish Chamber of Hoteliers. The number of rooms and beds will consequently depend upon the potential of a given location, and so the Chamber's consultants will help investors acquire an appropriate star-rating for their hotels. Additionally, the analysts will support investors in their efforts to obtain financing, particularly taking into consideration the fact that some funds in the form of non-repayable subsidies can be acquired from EU rural area support programmes, such as. the European Agricultural Fund for Rural Development. The scheme is als
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