Real and virtual pulling power

Shopping centre owners are faced with a set of new challenges. Experts are already trying to figure out how to succeed in a world dominated by new technology. But city centres have also been changing, becoming more and more attractive to shoppers, and this will have more than a little significance for large-scale retail projects One thing is now clear: the shopping centre segment is set for a lot of changes. The owners of these temples of retail now have to think about the future as the era of internet shopping approaches. How to find your way in this new world? There are still more questions than answers, but consultants have been trying to analyse the new challenges. Take for example the Retail 2020 a report prepared by Jones Lang LaSalle, which is addressed to the challenges shopping centre owners have to face in the next ten years. Virtually everywhereAccording to the report, by 2020 over 50 pct of all retail transactions on mature markets (excluding the food industry) will be su