If it is already possible to do shopping on mobile phones, why do developers want to continue investing big money in shopping centres? Have iPhones become the biggest competition for such facilities? Not at all, insists Yann Guen, vice-president of Mayland Real Estate - traditional retail will embrace the new technology
Mladen Petrov, 'Eurobuild CEE': People are saying more and more often that e-commerce could post a threat to traditional retail. Do developers share this opinion?Yann Guen, vice-president of Mayland Real Estate: Yes and no. On the one hand the internet could be a threat but it also creates new possibilities at the same time. I do not believe that we will divide retail into traditional, internet-based or whatever else in the future. We will simply have global retail. Of course we have to take into account the fact that consumers' habits change. They are increasingly well informed. I do not view the internet as a competitor; I consider it to be a complementary tool for s