Survival strategies

The global downturn has set in motion a vicious circle. a rising unemployment rate together with decreasing consumer confidence are clearly having a negative impact on retail sales. As statistical offices around Europe keep informing us about declining sales, shopping centres are being forced to re-invent themselves in order to weather the storm Mladen Petrov Traffic jams are nothing new for Puławska, one of the busiest streets in Warsaw. This Friday evening, however, a large number of drivers were considering abandoning their cars on the street due to the gridlock. They all seemed to have one destination: the ‘90 pct-off’ Friday night sale just outside the capital. Those who made it to the outlet centre couldn’t have been more grateful for the crisis. As retail sales slump, shopping centres are doing their level best to boost sales. ‘Eurobuild CEE’ has decided to find out from mall managers, retail analysts and marketing executives what the successful