Success reserved

Reserved clothes shops are popping up all over Poland at an impressive rate, but to what extent is this spectacular growth determined by strategy rather than chaos? And is it easier to conquer Ukraine or Germany? In an interview with Dariusz Pachla, Vice-President of LPP, and the person behind the chain's rapid development, Eurobuild seeks answers to these and other questions Reserved is the largest clothing chain in Poland and it owns almost sixty outlets around the country... I'm not sure exactly how many shops we have because the number changes rapidly, though I do know that we went beyond sixty a few days ago: in mid-December, that is. I actually can't help but wonder whether LPP has a strategy at all when it comes to opening new outlets. You seem to open up in every newly-launched shop-ping centre There's a grain of truth in that. We try and establish a presence in most shopping centres for a good reason, in that in Poland, compared