Battle for hearts and wallets

The market at the moment is one that is a mixture of ever greater competition and decreasing demand and purchasing power. Brands are trying to surprise the customer once again and guess their preferences and adapt to them. A growing number of tenants are refitting and redesigning their stores. Chains that have recently changed their look include Vistula (the Red' concept), Sizeer (the so-called ?green wall including real plants' style), Diverse, Duka (Kitchen Life'), Swarovski (?Crystal Forest'), Stradivarius (Light Box'), Rossmann and Sephora. And this is not all that's happening. Some tenants are not only refreshing the look of their boutiques but are also coming up with new retail ideas and personalising their offer. This has been the case with Wittchen (Wittchen Shoes), Big Star (Big Star Shoes & Accessories), Tesco (Tesco Extra, F&F), Empik (Empik Café, Bread & Butter), Smyk (Smyk Megastore), Douglas (House of Beauty) and City Sport (City Sport Life Style). H&am