Which way to the cashier?

There are no two ways about it - internet shopping has become a feature of Polish life. The online sales market has been growing rapidly. The findings of the Polish 2012 e-commerce market through the eyes of Internet users' survey, which was conducted by Gemius for the e-Commerce Polska Polish Chamber of Digital Economy, reveal that the value of the internet economy in our country increased by over 20 pct last year and growth of 21.4 pct is predicted for this year. In 2014 e-commerce is expected to exceed 4 pct of the total value of Polish retail sales. "The predictions for 2013 point to a market worth PLN 21.5 bln. In 2012 it was PLN 17.5 bln, of which 7 bln was generated by purchases in e-shops, and over PLN 10 bln by internet auctions. So this market needs to be examined while also taking into consideration the second-hand goods sold online," says Marcin Gudz, a retail space leasing manager at BNP Paribas Real Estate. By comparison, in 2012 the value of the European internet retail