PL

Nothing is impossible

Editorial
Business is like sport – it’s based on rivalry. If you want to win, you need to get involved, believes Eugene Golub, the founder of US developer Golub & Company and the winner of the Eurobuild CEE Lifetime Achievement Award. He has also been an avid golfer and a keen skier for 50 years. This reminds me of my first (and hopefully last) skiing injury.

It was the final hour of my last day on the pistes after a week of white frenzy at a ski-skill refresher camp. Filled with optimism and confident in my abilities, I fell and banged my shoulder, only to discover that the snow on this slope was rather unlike the fluffy white powder I had imagined it to be. A similar thing once happened when I was out riding. A few years ago, with complete trust in the horse and the growing conviction that I had mastery over the animal, since I could not only trot but I was also learning to gallop, I was thrown and landed on my behind. My four-legged friend was quite large and the ground was hard. A few moments later I was back on the horse again and all I needed to do was to catch up with – or better overtake – my horse-riding partner. My almost three year old son has a similar attitude. Although I tell him to be careful, I secretly approve of his general approach to life, which involves pushing himself forward without worrying about the lack of certain skills or the dangers that await him. After all, one of the most important pieces of advice for doing business is that if something doesn’t work and an employee says it cannot be done, then you need to employ someone else and tell them to do the same task without mentioning the failure of their predecessor. Many a winner of the Eurobuild Awards, whom we feature in the opening issue of 2014, has accomplished feats that once seemed impossible to others.

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