Malls, management and modernity

Fabrice Bansay, president of the board, Apsys Polska: Our strategy focuses on building regional shopping centers in major cities of Poland. We are currently working on a project in Warsaw – a city with great retail potential. How do you evaluate the Polish retail market? Polish market is maturing. It is filling up with new facilities, and what is more there has also been a shift in customers’ habits, who are no longer satisfied with ‘ordinary’ malls. You now need to embrace innovation in every aspect: the architecture, customer service standards, openness to technological solutions and the variety of what centres offer, which should not only be limited to the shops. It should also include lifestyle and places where the customer is able to spend time with friends. Will you introduce these in Posnania? Yes, we do. In order to do accomplish this we have set up Apsys Lab – a think-tank made up of a team of specialists who first determine, then devise and f