At the heart of the change

Anna Szmeja-Kroplewska, president of the board of The Retail & e-Commerce Institute: I have been involved with the Polish Council of Shopping Centres from the beginning. Together with Stephen Pragnell I created it from scratch, then developed and managed it for 13 years. When I was employed by PRCH, the shopping centre market was changing dynamically and I dare say that another wave of transformation still lies ahead of us. I want to be at the heart of the retail sector once again and to become part of this change, setting up workshops, meetings, project groups for people to look and see, people who want to build fixed connections between traditional retail formats and modern ones related to e-commerce. What does your activity entail? The institute operates as a think-tank, that is, it is a very open, eclectic organisation that focuses on dialogue, research and analysis. We want to inspire change, break up formats and debunk the myths which, over man