What are retail think tanks? Usually they are special task teams, laboratories where innovative tools are devised and tested to improve shopping centres. They were established as a response to the growth in internet sales, the rapid development of modern technology and, as a result, new forms of communication with customers. There are no complaints to be heard about virtual competition in the sector these days. Developers, owners and managers eventually identified the substantial possibilities in the changing reality and consumers’ evolving shopping habits. So they rolled up their sleeves and got down to some serious work. “The different shopping experiences in both traditional retail as well as electronic retail have their unique upsides. An optimal solution for the customer would be combining the best qualities of both channels at the same time. You can gain a great deal thanks to the integration of traditional retail and modern technological s