For the love of food

It aims to introduce a new food culture into ECE’s shopping centres with the creation of unique restaurant zones and food courts that are well designed, include interesting and high-quality food concepts and offer great service. The campaign is wide ranging and also includes a blog, the use of social media (such as Facebook, Twitter and Instagram), marketing, events to promote the idea of tasty meals in exceptional places. Design counts... Under the ‘We Love Food’ programme the appearance of food and beverage areas in retail centres is of great importance. Research shows that nearly 40 pct customers consider the restaurants when choosing which shopping centre to go to. Such areas must therefore be attractive not only in their diversity and the quality of their food but also in the way they look. Restaurants should attract people to the centre encouraging them to enter rather than be just an addition to the tenant mix. This makes it all the more important for food an