The digital sell (235) November 2018


The customer rules the retail roost

In last year’s ‘Eurobuild CEE’ retail supplement we covered the changes that lay ahead for the Polish retail market and the speed at which the sector was being reshaped.

Aneta Cichla

The digital shopper

The horizons of the hi-tech landscape are constantly expanding and offering new ways of connecting with customers. Shopping centre managers have to react accordingly and promptly, making sure that our attention and budgets are focused in the right directions, as is argued in the Customer Experience Walk section of JLL’s ‘Tomorrow’s Retail’ report.

Anna Pakulniewicz

The shape of shopping to come

The use of technology is one of the obvious increasing trends in the retail sector. Beacons, Wi-Fi, RFID tags, 3D printers, virtual mirrors, inspiration corridors, emotion recognition systems and drones are all becoming part of a retailer’s armoury, claims JLL in the I Have Seen the Future section of its ‘Tomorrow’s Retail’ report.

Anna Pakulniewicz

What’s in store?

JLL’s directors on the changes in the retail sector, its future, and how investors, tenants and owners should prepare for the trends that lie ahead.

Interviewer Anna Pakulniewicz

Channelling the future

ECE Projektmanagement is fully aware of all the latest trends on the retail market. And to keep up with all these changes and continue making the shopping experience even more pleasurable, the German developer and operator has been keeping its focus fixed on food services, entertainment and technological aspects of its shopping centres. How this is to be done is determined by the needs of each specific location

Aneta Cichla Interviewer

For the love of food

This year ECE Projektmanagement has launched its ‘We Love Food’ campaign to promote the places it is creating in its malls where good food is served. ‘We Love Food’ is also a long-term programme which holds the philosophy that eating is among life’s most important and most pleasant needs.


Time well spent

Although Polish retail real estate might have become a little pricey of late, ECE Projektmanagement Polska still feels that it is a very promising market and is determined to add to its portfolio here if the right opportunity arises. To further improve the centres in its portfolio, ECE has been coming up with innovations and in the meantime has been creating modern and friendly places for shopping. The managing director of ECE Projektmanagement Polska, Leszek Sikora, tells us all about it.

Aneta Cichla Interviewer

Keeping your finger on the pulse

The dynamic changes the market is now going through are a major challenge for the owners of shopping centres and – sooner rather than later – require the right response. Rafa∏ Pruba, the leasing department director of ECE Projektmanagement Polska, gives us some insight into how this can be done.

Aneta Cichla Interviewer
Retail & leisure

Neinver launches new polish project

Neinver is planning a new project for the Polish market. The Futura Ursus retail park is to be developed in response to the changing needs of one of the fastest growing districts in Warsaw, where it will be situated adjacent to the developer’s Factory Ursus outlet centre. It is expected to open in 2020.

New technology

Shopping in the sci-fi age

It takes care of your comfort and safety. It makes shopping easier and stops you from getting lost. The latest technology is changing the way that shopping centres function, transforming their management, leasing and sales

Agnieszka Zielińska

Local heroes

Newbridge, which is a part of a long established British family investment group, now operates a EUR 150 mln retail portfolio in Poland. The company is planning to triple its value in just three years as it turns these shopping centres into local neighbourhood hubs.

Interviewer: Rafał Ostrowski
New shopping centre

Flagship sails into Budapest

On November 7th the cornerstone ceremony will be held for Etele Plaza, officially marking the start of the construction of one of the largest shopping centres in Hungary. Groundwork has been underway since May – and now the 137,000 sqm gba centre with 55,000 sqm gla is each day becoming rather more than just the glint in the investor’s eye it once was.

Rafał Ostrowski